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With more and more women entering the workplace, the demand for women's office wear has sky rocketed, leading to the introduction of new clothing lines that are comfortable as well as fashionable.
The trend is being driven largely by personal comfort, an increasing awareness of international trends and lifestyles, thanks to media and travel, and large workforce of women in service-oriented industries like advertising, media and BPOs. They are able to relate better to the increasingly multinational client profile of most companies when dressed in western formal wear.
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